Concretely, CPS Network collaborates with two types of clientele: associations and companies who wish to advertise their services or their products to this primary clientele. We are the intermediary between the sponsor and the general partner. Our priority is also to seize all business opportunities and present them to our customers, always with the aim of making their income grow.
”None of us is as smart as all of us.Kenneth Blanchard
CPS Network: Description, Mission, Values, and Team
We pool our expertise in order to help motivated organizations reach their goals and successfully bring to term their projects.
Our Reason for Being
Jean Thibault, President of CPS Media, created the CPS Network entity in 2018, with the goal of offering automated services to optimize the commercial revenues of associations, community media, and advertisers, through sponsorship, advertising placements, and job offers. CPS Network is positioned as the central point through which advertisers can benefit from an economy of scale by reaching their target customers and thus convert qualified prospects through your association or media. Our primary objective is to simplify, standardize, and generate income for all our customers, whether associations, community media, or advertisers wishing to reach a target clientele (personas) who is part of one of our networks of associations. Concretely, we support associations and community media when it comes to generating higher revenues, marketing events through sponsorship, and standardizing and optimizing their media. On the other hand, our strength resides in supporting associations or community media in setting up efficient measurement systems of statistical data for advertisers and recruiters. This data is used to better align the marketing strategies of advertisers or recruiters so that they can maximize their return on investment. We are the pivotal point between partners (associations and community media) and sponsors (advertisers).
Our Corporate Mission and the Values That Transcend Our Way of Being
CPS is the intermediary between the General Partner and the sponsor.
CPS Network has adopted a mission corresponding to its primary vocation: that of simplifying and optimizing the connections between various stakeholders. Its mission is to offer its cutting-edge expertise in the sale of sponsorship and services generating tangible short-term revenues for associations and community media, while optimizing the return on investment of organizations that advertise through these networks. We aspire to accelerate their financial growth by increasing the points of contact with the target audience of advertisers. All while being measurable. Media creativity, the introduction of performance measurement tools, and support in best market practises are intrinsic to our way of collaborating with our customers.
Our Corporate Values Are Born From Our Collaborative Values
These values guide our interactions, our operations, and represent the essence of the nature of each employee who collaborates on files. A human approach oriented towards simplification, flexibility, rigorousness, and collaboration—these are our corporate values.