Concretely, CPS Network collaborates with two types of clientele: associations and companies who wish to advertise their services or their products to this primary clientele. We are the intermediary between the sponsor and the general partner. Our priority is also to seize all business opportunities and present them to our customers, always with the aim of making their income grow.
”None of us is as smart as all of us.
Kenneth Blanchard
CPS Network: Description, Mission, Values, and Team
We pool our expertise in order to help motivated organizations reach their goals and successfully bring to term their projects.
Our Reason for Being
Jean Thibault, President of CPS Media, created the CPS Network entity in 2018, with the goal of offering automated services to optimize the commercial revenues of associations, community media, and advertisers, through sponsorship, advertising placements, and job offers. CPS Network is positioned as the central point through which advertisers can benefit from an economy of scale by reaching their target customers and thus convert qualified prospects through your association or media. Our primary objective is to simplify, standardize, and generate income for all our customers, whether associations, community media, or advertisers wishing to reach a target clientele (personas) who is part of one of our networks of associations. Concretely, we support associations and community media when it comes to generating higher revenues, marketing events through sponsorship, and standardizing and optimizing their media. On the other hand, our strength resides in supporting associations or community media in setting up efficient measurement systems of statistical data for advertisers and recruiters. This data is used to better align the marketing strategies of advertisers or recruiters so that they can maximize their return on investment. We are the pivotal point between partners (associations and community media) and sponsors (advertisers).
Our Corporate Mission and the Values That Transcend Our Way of Being
CPS is the intermediary between the General Partner and the sponsor.
CPS Network has adopted a mission corresponding to its primary vocation: that of simplifying and optimizing the connections between various stakeholders. Its mission is to offer its cutting-edge expertise in the sale of sponsorship and services generating tangible short-term revenues for associations and community media, while optimizing the return on investment of organizations that advertise through these networks. We aspire to accelerate their financial growth by increasing the points of contact with the target audience of advertisers. All while being measurable. Media creativity, the introduction of performance measurement tools, and support in best market practises are intrinsic to our way of collaborating with our customers.
Our Corporate Values Are Born From Our Collaborative Values
These values guide our interactions, our operations, and represent the essence of the nature of each employee who collaborates on files. A human approach oriented towards simplification, flexibility, rigorousness, and collaboration—these are our corporate values.
Our Commitment Is Our Customer Promise
CPS Network centres around a human approach; it’s at the heart of the actions, decisions, and recommendations that we carry out daily. It guides our interpersonal skills and our know-how. Our great knowledge of your issues allows us to better support you, advise you, and help take your organization to the next level. We have been in the area of partnerships, strategic alliances, and sponsorship for 30 years. When we collaborate with an organization, our only goal is to find tips and ways to optimize performance and ensure its sustainability. And we have become experts in this field. We have a global vision allowing us to target the aspects to be optimized in order to achieve your primary objective. This is what we do best.
Our Ambition: Simplification, Enhancement, Growth.
Three keywords define our vision: simplification, enhancement, growth. Our ambition is to create a single, automated platform to allow associations, community media, and advertisers to connect and generate measurable income in the short term. The objective is therefore to concretely help the employees and volunteers of associations to simplify their operations (marketing, event organization, financial management, command program, management of communications to members, and management of job offers) and put them in contact with organizations that wish to speak to their community. The fact is that these same advertisers have provided a marketing budget to help reach this valued clientele which is precisely your members or your listeners or readers, if appropriate.
The Team’s Bios and Mottos!
Our team is essentially made up of collaborators with cutting-edge expertise, strong involvement, and a desire to succeed in the projects entrusted to us. For our team to be finely operational and efficient, everyone has a well-defined role and everyone knows their level of involvement in the file. Each project is seen as a whole, each cell of which is optimized locally, to come to an avant-garde and competent global vision at the highest level.
Since joining CPS Media, Dominic’s 19 years of experience in consultative sales and his talent for innovation have been devoted to the service of the company and the needs of his clients. His motivation lies foremost in ensuring clients’ satisfaction and the achievement of their goals. As a dedicated entrepreneur with a passion for business development, Dominic has spearheaded the expansion of CPS Media into the American market since 2018.
Self-taught and passionate about all things marketing, Valerie has been working in the great field of marketing for over 10 years now. She held the position of Marketing Manager for 8 years in one of the 5 largest brokerage firms in Quebec - developing her expertise in digital marketing for the acquisition and conversion of diverse clienteles. Always fascinated by the world of marketing, her role consists of implementing the best measurable and effective marketing strategies for CPS Media and the organizations with which we collaborate. Valerie masters the art of creating innovative and useful partnerships to help sponsors, as well as event promoters, achieve their business objectives. Agility and adaptability are skills that she puts forward through each of the projects she leads. According to her, (almost) everything is measurable!Motto: "A problem without a solution is a poorly stated problem." - Albert Einstein
CPS has recently hired an executive assistant. Constantly on the quest for solutions or new ways of structuring processes, Catherine has extensive experience in administration. With a bachelor's degree in translation, she worked for a few years for the public sector in finance and event coordination, before working more closely with management. She contributes to the decision-making process with a desire to constantly improve organizational performance.
Founder of CPS Media, Jean has more than 30 years of experience in commercial representation. As a true trailblazer in publishing, his passion can be felt by everyone he works with. Jean constantly strives for success, always ready to share his vast expertise so that all mandates may benefit from a loyal presence both on a strategic and organizational level. Trustworthiness is at the heart of everything this man does. The key to his success lies in his desire to create stable and long-lasting relationships with customers, suppliers, and employees.
Creativity, attention to detail, resourcefulness... All qualities that guide Etienne and his work. Trained in Graphic Design, Multimedia and Communications, he pursued his quest for knowledge through graduate studies in various fields. Like a lighthouse keeper, he oversees the image of the brand and visual identity deployment in all of CPS Media's communication tools. His logical sense and technological skills also allow him to resolve many technical issues. For more than four years, Etienne has been making waves with major projects, but also navigating projects around a good cup of espresso with colleagues.Motto: "Insanity is doing the same thing over and over again and expecting different results." - Albert Einstein
Roselyne has been with CPS Media since 2009, always at the heart of our major projects. Beyond her skills and versatility, Roselyne brings rigour and structure to projects as well as to the overall company. Her training in engineering translates into an analytical spirit that helps her optimize her workload.
The multitasking approach - which is trendy these days - sums up Patricia pretty well. Beyond being a great source of support for account managers, she's an essential vector on the long road leading to a sale. As a dynamic person, she knows how to use her leadership and sense of initiative while ensuring proper work execution in both the coordination and production departments. With her positive attitude and accommodating nature, Patricia is a precious resource.Motto: "Alone we can do so little, together we can do so much." - Helen Keller
Since 2006, Annie has been in charge of accounting. Through her discretion and thoroughness, she ensures harmonious monitoring of billing and the accounting process. Motto: "Memento mori"